{"id":2036,"date":"2024-11-07T14:30:17","date_gmt":"2024-11-07T13:30:17","guid":{"rendered":"https:\/\/fondoseuropeos.estepona.es\/nextgen\/?page_id=2036"},"modified":"2026-08-11T10:31:02","modified_gmt":"2026-08-11T09:31:02","slug":"monitorizacion-de-la-marca-estepona","status":"publish","type":"page","link":"https:\/\/fondoseuropeos.estepona.es\/nextgen\/monitorizacion-de-la-marca-estepona\/","title":{"rendered":"Monitorizaci\u00f3n de la marca Estepona"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2036\" class=\"elementor elementor-2036\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e1c30e5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e1c30e5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fb6a673\" data-id=\"fb6a673\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-94b9bd4 elementor-widget elementor-widget-heading\" data-id=\"94b9bd4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Monitorizaci\u00f3n de la marca Estepona y Gesti\u00f3n de crisis de reputaci\u00f3n on-line<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cbb7ca6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cbb7ca6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cbd8260\" data-id=\"cbd8260\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-855d491 elementor-widget elementor-widget-text-editor\" data-id=\"855d491\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; font-size: 23.58px; font-family: Roboto, sans-serif;\"><span style=\"font-weight: 600;\">Fondo:<\/span>\u00a0Next Generation<\/p><p style=\"font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; font-size: 23.58px; font-family: Roboto, sans-serif;\"><span style=\"font-weight: 600;\">\u00d3rgano Concedente:<\/span>\u00a0JUNTA DE ANDALUC\u00cdA &#8211; Plan de Sostenibilidad Tur\u00edstica en destino 2021<\/p><p style=\"font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; font-size: 23.58px; font-family: Roboto, sans-serif;\"><span style=\"font-weight: 600;\">\u00c1reas responsables y actuaciones:\u00a0<\/span>Gabinete de Prensa<\/p><p style=\"font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; font-size: 23.58px; font-family: Roboto, sans-serif;\">Con este proyecto se trata de trabajar la inteligencia tur\u00edstica de nuestro destino y conocer la situaci\u00f3n del posicionamiento de Estepona frente a otros destinos competidores, se realizar\u00e1n estudios de monitorizaci\u00f3n y seguimiento de la marca de Estepona, para lo cual se contratar\u00e1 a una empresa externa especializada en la materia.<br \/><br \/>Adem\u00e1s en el mismo proyecto se trata de monitorizar y analizar el estado de la reputaci\u00f3n online de nuestro destino. Se contratar\u00e1 a una empresa especializada en el seguimiento de las crisis online, que analice el problema, establezca el nivel de alerta, decida la respuesta, dialogue con el p\u00fablico, eval\u00fae y haga seguimiento de la crisis hasta su soluci\u00f3n, incluyendo defensa jur\u00eddica<br \/><br \/><\/p><p style=\"font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; font-size: 23.58px; font-family: Roboto, sans-serif;\"><span style=\"font-family: Roboto, sans-serif; font-size: 23.58px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; color: var( --e-global-color-text ); font-weight: 600;\">Fecha Presentaci\u00f3n:<\/span><span style=\"font-family: Roboto, sans-serif; font-size: 23.58px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; color: var( --e-global-color-text );\">\u00a0<\/span><span style=\"font-family: Roboto, sans-serif; font-size: 23.58px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; color: var( --e-global-color-text );\">15\/09\/2022<\/span><\/p><p style=\"font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; font-size: 23.58px; font-family: Roboto, sans-serif;\"><span style=\"font-weight: 600;\">Importe Proyecto (IVA incluido):<\/span> 48.247,25\u20ac<\/p><p style=\"font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; font-size: 23.58px; font-family: Roboto, sans-serif;\"><span style=\"font-weight: 600;\">Financiaci\u00f3n Municipal (IVA incluido):<\/span>\u00a00,00\u20ac<\/p><p style=\"font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; font-size: 23.58px; font-family: Roboto, sans-serif;\"><span style=\"font-weight: 600;\">Importe concedido:<\/span> 48.247,25\u20ac<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<div class=\"gsp_post_data\" \r\n\t            data-post_type=\"page\" \r\n\t            data-cat=\"\" \r\n\t            data-modified=\"120\"\r\n\t            data-created=\"1730989817\"\r\n\t            data-title=\"Monitorizaci\u00f3n de la marca Estepona\" \r\n\t            data-home=\"https:\/\/fondoseuropeos.estepona.es\/nextgen\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Monitorizaci\u00f3n de la marca Estepona y Gesti\u00f3n de crisis de reputaci\u00f3n on-line Fondo:\u00a0Next Generation \u00d3rgano Concedente:\u00a0JUNTA DE ANDALUC\u00cdA &#8211; Plan de Sostenibilidad Tur\u00edstica en destino 2021 \u00c1reas responsables y actuaciones:\u00a0Gabinete de Prensa Con este&#46;&#46;&#46;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2036","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/fondoseuropeos.estepona.es\/nextgen\/wp-json\/wp\/v2\/pages\/2036","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fondoseuropeos.estepona.es\/nextgen\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/fondoseuropeos.estepona.es\/nextgen\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/fondoseuropeos.estepona.es\/nextgen\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fondoseuropeos.estepona.es\/nextgen\/wp-json\/wp\/v2\/comments?post=2036"}],"version-history":[{"count":20,"href":"https:\/\/fondoseuropeos.estepona.es\/nextgen\/wp-json\/wp\/v2\/pages\/2036\/revisions"}],"predecessor-version":[{"id":2360,"href":"https:\/\/fondoseuropeos.estepona.es\/nextgen\/wp-json\/wp\/v2\/pages\/2036\/revisions\/2360"}],"wp:attachment":[{"href":"https:\/\/fondoseuropeos.estepona.es\/nextgen\/wp-json\/wp\/v2\/media?parent=2036"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}